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Gen Z Is Watching Politicians Turn Accountability Into Content

The fiasco around the Senate raises a bigger question on the kind of leadership we are being asked to normalize.

Last week, the country watched another political spectacle unfold in real time.

Reports, livestreams, and clips involving Ronald dela Rosa circulated online following renewed discussions surrounding the International Criminal Court’s investigation into the Duterte administration’s war on drugs. After months away from major headlines, the senator once again became the subject of online discourse, with conversations centering on whether he might avoid participating in potential international proceedings tied to the case.

At nearly the same time, other lawmakers continued Senate proceedings while streaming updates online, creating an image that felt strangely familiar to how politics now operates in the digital age: part governance, part spectacle, part content cycle.

For younger Filipinos, politics no longer arrives only through textbooks or campaign jingles. It unfolds through livestreams, TikToks, screenshots, reaction tweets, and surfacing backgrounders. Politicians are now consumed online almost the same way celebrities are—turned into memes, defended through fandom-like behavior, and discussed through viral moments that disappear as quickly as they trend.

But political consequences do not disappear after a week.

Human rights groups and official records estimate that thousands died during the drug war. Families continue to call for justice, while investigations and public discussions surrounding accountability remain ongoing years later. These are not isolated internet moments. They are part of a national issue whose effects continue long after the algorithm moves on.

That reduction becomes dangerous when accountability starts looking optional.

Because what exactly are younger voters expected to absorb from moments like these? That public office can shield officials from difficult questions? That political branding matters more than transparency? That visibility online can outweigh public accountability?

Today, March 18, marks the last day of voter registration. And perhaps that timing says more than people realize.

One of the easiest habits to inherit from older political cycles is exhaustion. The belief that every administration eventually disappoints, so participation no longer matters. But disengagement creates room for the same political machinery to survive repeatedly, often at the expense of genuine public interest.

Voting smart is not about searching for perfect politicians, because those do not exist. It is about recognizing patterns early: who critics say avoid accountability, who turn serious issues into spectacle, or who retreat from public questioning during controversy.

Gen Z already understands digital behavior better than most generations before it. We know when something feels curated, evasive, or manufactured for attention. The challenge now is applying that same literacy to politics itself.

Because eventually, the livestream ends. The memes fade. The headlines move on. But the consequences of supporting political machinery over genuine public interest remain.

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