For most of us, we watched content creator and fashion savvy Mimiyuuuh with very familiar walls, the famous pink cabinet, and her unforgettable bangs. Beyond her clever and humorous punchlines and postings, she was also the resident “that ghowrl” that we know and related with in YouTube from years ago. 

Famous for her Kahit Ayaw Mo Na Challenge and Dalagang Pilipina Video, Mimiyuuuh’s following quickly grew into an audience that shared the same kanal humor that she is best known for. Since then, social media has quickly attached this type of humor to her relatability and her content. This catapulted her into the content creator lifestyle that we know of—from her vlogs, challenges, and ukay-ukay videos.

However, just recently, the discourse about her being “unrelatable” continually resurfaces. This is often tied to how her lifestyle has shifted, changing how her content is communicated across social media. What started as ukay-ukay lookbooks has evidently transitioned into more luxurious and high-end content, with videos that are more professionally produced, far from the usual content that felt more raw and personal. 

Although this matter has been addressed, the comments still remain. In fact, it has become even more persistent recently. In an X post, Mimiyuuuh reaffirms her stance on not a[pologizing for the life she worked for. “I’m so in love with the life I’m living right now. And maybe that’s all that truly matters. Grateful to everyone po who helped me find my way here. Life is lifing opo!” She wrote,

And while social media seems to be divided with this matter, some agreeing that she became more unrelatable while some think that she should just live her life, this has opened a bigger conversation beyond Mimiyuuh and her content—do content creators owe us anything, or can they simply grow up without losing the internet?

Granted, part of their traction and engagement is heavily influenced by who supports and watches them, this does not stray away from the fact that even if this was the case, these content creators simply want to live their best life too. 

Perhaps this conversation is not just a matter of whether a content creator is relatable or not anymore. Rather, maybe it is a conversation of acceptance on seeing people win, and being happy when they do so. After all, do we only measure relatability with the lifestyle they have, or is it also in the values that they stand for?

PHOTOS from MIMIYUUUH (via Facebook)