On June 29, 2025, ZEEN dropped by Spatio at Opus Mall for Conceit’s pop-up event featuring their latest collection, Archive Series 1990. The new drop pays homage to the raw, unfiltered energy of the ’90s—edgy, but still fun. Think raw edges, boxy and baggy silhouettes, and moody tones that scream rebellion and self-expression. The vibe? Unapologetically real.

What makes Archive Series 1990 unapologetic is its refusal to conform to polished perfection. Instead, it embraces imperfection—frayed hems, oversized cuts, and a lived-in look that captures the rebellious freedom of the era it draws from. It challenges the idea that fashion has to be pristine to be powerful.

Their hashtag #NoSummerRules says it all—this collection isn’t here to play it safe. Even if it’s not your usual go-to, this collection dares you to try something new—something bolder, grungier, and more expressive. Because sometimes, it’s better to break your own style rules.

Conceit, an up-and-coming local fashion brand, is quickly making waves for its fearless attitude and sharp design sensibilities—and Archive Series 1990 is proof they’re one to watch. Sam Jacinto, CEO and Co-founder of Conceit, shared that the brand’s core philosophy is all about quiet confidence—stripped-down, purposeful design that puts authenticity first. According to him, the pieces aren’t made to impress others but to express yourself, a belief that reflects Conceit’s commitment to individuality and refined self-expression. In a fast-paced fashion world chasing trends, Conceit stands out by staying true to its minimalist, intentional roots.