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iWant ASAP Ends, PBB House Closes as ABS-CBN opens new era

After nearly eight years, iWant ASAP signs off and the iconic PBB House officially closes after 21 years, signaling a major transition.

After two decades of shaping how audiences gather around stories and performances, ABS-CBN is closing familiar spaces and stepping into a new phase defined by transition and reinvention.

On March 22, 2026, iWant ASAP officially signed off after nearly eight years. Hosts Robi Domingo and Darren Espanto led emotional farewells that framed the show as more than a digital stage. 

Robi described the program as “family, growth, and a constant reminder of what it means to be Kapamilya,” while also thanking viewers “for letting us be part of your Sundays.” 

The emotional tone extended to fellow hosts and collaborators, who saw the show as a shared space of connection. The farewell underscored how iWant ASAP evolved from its roots into a platform that nurtured talent and sustained the Kapamilya connection, especially during a time when digital presence became essential.

At the same time, ABS-CBN is bidding farewell to a physical landmark that carried its own weight in Filipino pop culture. The Pinoy Big Brother House, home to hundreds of housemates for over 21 years, is being retired as the network prepares for relocation and structural changes. The final season in the original house wrapped earlier in 2026, closing a chapter that began in 2005 and spanned generations of stories, conflicts, and friendships.

Yet even as the structure itself is set to be vacated, the show continues. Production leaders have confirmed that Pinoy Big Brother will move to a new location, with updates in its setup and a fresh environment for future housemates. This reflects a deliberate shift, not an ending, but a reset designed to keep the format relevant in a changing media landscape.

These changes are tied to a larger transformation within ABS-CBN. With the sale of a portion of its Quezon City property and the consolidation of operations, the network is streamlining its structure while investing in more adaptable, future-ready systems. The closures of iWant ASAP and the original PBB house sit within that broader context of recalibration.

What emerges from these simultaneous farewells is a clearer picture of where ABS-CBN is headed. The network is not abandoning its legacy. It is reshaping it. The familiar spaces may be gone, but the stories, the voices, and the connections they built are being carried forward into new forms.

This is how a new era begins, not with a sudden break, but with a series of intentional endings that make space for what comes next.

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