Mattel is bringing KPop Demon Hunters off the screen and into collectors’ hands with a 2026 lineup led by dolls and action figures inspired by the Netflix hit.

At the center are Core Fashion Dolls of Huntr/x members Rumi, Mira, and Zoey, plus Jinu from rival boy band Saja Boys. Each doll comes in performance-ready outfits with shimmering accessories, perfectly capturing the characters’ on-screen energy.

Singing Fashion Dolls add an interactive twist, playing the group’s hit track “Golden,” while the Deluxe Battle Rumi doll features upgraded detailing for collectors looking for something extra.

Action figures spotlight both Huntr/x and the Saja Boys in six-inch form, with a planned Rumi and Jinu two-pack for fans who want the ultimate set.

Premium collectors can pre-order 18-inch American Girl dolls of Rumi, Mira, and Zoey, made with elevated fabrics and detailed accessories inspired by their film looks.

Beyond dolls and figures, the collection includes mini collectibles like Polly Pocket capsules, Little People Collector sets, and Hello Friend keychains. A themed UNO game with a special “Wild Golden Honmoon” card adds another layer of fan fun.

With dolls, figures, and playful extras all in one collection, Mattel’s KPop Demon Hunters line gives fans a way to bring their favorite characters home and into their own K-pop adventures.

PHOTO: MATTEL