Pop culture’s favorite mischievous icon has officially found her match as Sanrio’s Kuromi has joined forces with global pop sensation KATSEYE for a multi-category capsule collection, launching exclusively at Target. The unexpected, high-style collaboration bridges Sanrio’s beloved punk-kawaii aesthetic with the bold, magnetic energy of the six-member international girl group.

Known for her cheeky attitude, purple skull hood, and rebellious spirit, Kuromi’s aesthetic aligns seamlessly with KATSEYE’s fierce, youthful identity. The capsule features custom artwork combining KATSEYE’s signature branding with Kuromi’s iconic motifs. Designed across multiple lifestyle categories, the collection includes limited edition graphic tees, cozy hoodies, and collectibles infused with Y2K flair.

The Kuromi x KATSEYE collection will be available for a limited time at Target stores nationwide and online, giving fans of both the rebellious rabbit and the global group a chance to wear their fandom on their sleeves.

Since their debut through HYBE and Geffen Records, KATSEYE has built a massive global fanbase, making this Sanrio collaboration a major style crossover. For Sanrio, aligning Kuromi who has experienced a massive resurgence among Gen Z fashion enthusiasts with one of the world’s fastest-rising girl groups feels like a match made in pop-culture heaven. 

KATSEYE is a two-time GRAMMY-nominated and three-time American Music Award-winning global girl group redefining pop stardom. The group recently launched its WILD era with the singles “PINKY UP” and “Animal,” ahead of the release of its third EP, WILD, on August 14 via HYBE x Geffen Records.