Singer-songwriter Taylor Swift is taking new legal steps to protect her identity in the age of artificial intelligence. The singer has filed trademark applications covering her voice and visual likeness, in what experts see as a strategy to guard against AI-generated misuse.

According to reports, the filings include two sound trademarks—featuring phrases like “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”—as well as a visual trademark describing a specific image of the artist performing onstage. 

The move comes amid growing concerns over AI-generated deepfakes and voice cloning, which have increasingly been used to create misleading content, including fake endorsements and manipulated media involving public figures. 

Legal experts say trademarking a voice is still a relatively new approach, but it could offer artists an additional layer of protection beyond existing copyright and publicity laws—especially in cases where AI recreates a person’s likeness without directly copying existing material. 

Swift has previously been among the most high-profile figures affected by AI misuse, including the spread of infamous deepfake images that circulated widely online. 

The latest filings signal a more proactive stance, positioning trademarks as a possible tool to challenge unauthorized imitations.

Her actions also reflect a broader shift in the entertainment industry, where artists and public figures are increasingly exploring legal safeguards as AI technologies evolve faster than existing regulations.

The applications are currently under review by the U.S. Patent and Trademark Office.